Realizing our vision of being one-stop-for-all things that relates to Korean entertainment, the Koreagram team, under AstPro Media Group, decided to change ‘Koreagram’ into something that we felt much better. Thinking at best, our team has come up with ‘HallyuLife’, which shows the fact that we are living along the Hallyu wave, and will do our best to deliver Hallyu-related content everywhere in the world through the existing and new platforms our former brand ‘Koreagram’ have started.
Since January of this year, Koreagram has been in the process of publishing articles and delivering services that are related or about Hallyu, although it was geared towards the Philippines rather than our original targeted market. With HallyuLife, we are now inclined to reach our original, broader audience that should consume our stories and services and share them with the people they thought that would love to read or know more about it.
With that said, all Koreagram-branded web platforms, pages and services are going to appear as HallyuLife, with a new home at hallyulife.com, starting November 2018, including Song Lyrics, Profiles, and Shop, which is slated to open somewhere in 2019. Some other services, including the HallyuLife App, are also going to come out on early 2019.
The recently unveiled Koreagram Lyrics, a website that posts lyrics of Korean and Japanese songs from K-Pop groups who debuted in Japan, including their Romanized versions and English transliterations, will be now called HallyuLife Lyrics and will have a home at hallyulife.com/lyrics.
“The market for these kinds of websites is really huge, just like the global interest in Korean entertainment right now. So it is important for us to tap into this global market and prove our worth as a service,” said Bryan Snow, chief executive officer of AstPro Media and now editor-in-chief of HallyuLife.
“We might be late in the game, but it’s really better than not starting at all,” – said Renz Espiritu, Content Strategist and Marketing Executive, AstPro Media.
As HallyuLife expands their umbrella of sites under its network, there are more features expected to come soon, including Profiles by HallyuLife, where it’ll list Korean celebrity profiles, information and trivia about each group/individual as well as information about companies and others.
“One of the most popular markets right now is within Korea, and we can’t arguably deny the fact that we’re also big fans of Korean entertainment, especially K-Dramas and K-Pop,” – said Eljay Reyes, HallyuLife’s editor.
“We’re excited to fully launch the websites and service and make it available to those who are looking for Hallyu-related content anywhere you want,” Bryan Snow added.
About AstPro Media Group
AstPro Media Group is a digital multimedia and technology company based in Manila, Philippines. It owns and operates several websites such as technology-oriented news, insights and reviews site Snowtechstuff.com, as well as Korean entertainment-oriented HallyuLife.com.
It also has its divisions such as AstPro Entertainment and record label BsD Records.
For more information about AstPro Media Group, follow their social media and website links below: