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Know more about HallyuLife!

HallyuLife (formerly (Jan 2018 – Oct 2018) & K-Drama Labs (Sep 2017 – Jan 2018)) is our first Hallyu-oriented portal that delivers Korean entertainment news, insights, reviews, and related content with editions on the Philippines, Singapore, Japan, South Korea, and the rest of the world.

An independent Korean entertainment-oriented publication of AstPro Media Group, HallyuLife is managed by a team of passionate individuals who share the same love for Korean entertainment / Hallyu. It aims to engage people thru our efforts of delivering relevant and reliable information, as well as interactive content that is served through all of its family sites. It delivers current, unbiased news and insights about your favorite groups and artists.

Originally founded as K-Drama Labs in September 2017 which originally intended to deliver comprehensive K-Drama reviews, the now-HallyuLife is quickly growing to realize its vision of becoming one of the authority on foreign entertainment websites which tackle about Korean entertainment. It also has several sub-sites that are currently in development.

HallyuLife begin branching out in Asia in 2019, where it defined its major focus on bringing the hottest stories in Korean pop and the Hallyu wave in general, especially in Singapore, Japan, and South Korea. The team is set to branch out in more countries soon.

Our management team are experienced practitioners of the media industry, that are open to sharing their knowledge with everybody in the team that shows interest to learn. We are also working directly with event organizers, industry insiders, Korean companies, and many more.

HallyuLife has been referenced locally and internationally on several minor and major media outlets, quoting our news and comments as well as our responsible, unconventional brand of K-Pop and Hallyu journalism that we intend to deliver.

Finally, HallyuLife intends to show how great Korean culture and entertainment are, and we want our audience to feel and understand more about it as it continues to grow across the world.


HallyuLife should give non-Korean and Korean fans a taste of Korea’s culture and entertainment via the unconventional yet comprehensive way, along with unbiased news, insights, and reviews of anything related to Korean entertainment. We also intend to make a better social news network for everybody to enjoy.


HallyuLife is striving to become one of the authority, the number one or the most trusted Hallyu community, reviews and news site. We want to give our readers and audience the security of having reliable content, stories and reviews, as well as a community to discuss your opinions with. We want to help spread out the word about how great Korean entertainment is.

Some Statistics 

Founding date: October 2017 (as K-Drama Labs)
 3 years (including from – migrated to
Comments (Site/Facebook/Disqus combined): 10000+ and growing
Monthly Pageviews: Around 30,000 – 70,000, and growing
Monthly Unique Visitors: Around 30,000, and growing
Monthly Reach: Around 1,500,000 – 9,500,000 (web & social media combined)

HallyuLife received around 50,000 – 100,000 monthly unique page views in the span of 2020. Our analytics report showed that our audiences are specifically interested in entertainment, music, and movies. These audience counts continue to grow as we progress, and more unique visitors are coming, returning and sharing content around.

HallyuLife also pre-launched its Profiles section (currently in open beta phase), where fans could go to know more about their favorite idols, celebrities, and companies as well as other information such as a song, music video or even dramas.

News articles, videos, and headlines that are shared by us are mostly shared among Twitter, Facebook groups, forums, and Reddit subreddits, bringing more engagements and visitors to the website as a result. Tweets are also frequently re-tweeted by others. Some of our stories and information are referenced both by local and major international media.

On the other hand, we also publish editorials and features regularly such as UNFILTERED, Artist Spotlight and Show Rewind, as well as news, giving our readers an insight of what happening at the Hallyu world.

*Detailed analytics report could be provided upon request.

Social Media Statistics 

Facebook Page Followers: 14k+
Twitter Followers (Verified):  5,700+ and growing
Instagram Followers: 1,6k+ and growing
YouTube Subscribers: 1,95k+ and growing

Social Channels and Contact Information

Twitter (Verified):
YouTube: (HallyuLife Main YouTube Channel) (HallyuLife K-POP)
Naver TV:

Primary contact e-mail:

Want to advertise?

Contact us through the address below:

HallyuLife provides you with several options and forms of campaigns to start connecting your brand/company to our readers:

  • Banner Ads (970×90 (header), 728×90 (page body), 300×250 and 300×600 (sidebars))
  • Rich Media Ads
  • Sponsored Posts/Videos
  • Company and Brand Awareness
  • Giveaways/Contest Hosting
  • Customized Sponsorships

If you want to connect with our enthusiastic, avid Hallyu-fan followers, please email us on, review our advertising notes here or contact us through this page. You can name your budget but make sure that it’s reasonable.

A friendly reminder, though.

Please refrain from advertising campaigns that may reflect hate, racism, rage, and other similar topics that may compromise AstPro Media Group (AMG) and its subsidiaries. We do always have the right to accept or reject an offered advertisement/partnerships, as per our reviews and partnerships policy.

Last revised February 3, 2021.

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